Morten Bjarnhof creates rooms of presence.
His photos are invitations to step inside, take part or loose oneself. There are no empty postulates, and in a world of purchased and paid for, it makes all the difference.
"I always try to keep the light as it is. If I must use artificial light, I will make it look as if it fell through a door or a window. It is an old and journalistic habit of a kind, to add nothing and make a loyal account. Let you motif breathe and give reality a chance to shine through."
Bjarnhof was born in 1951 north of Copenhagen into a family of Danish and Norwegian writers, painters and sculptors. Early in his career, he became an established name in editorial and commercial fashion photography, which has led to a succession of jobs for brands such ad Diesel, Ecco, Gant and H&M.
"You should never forget that your picture has a job to do. Fashion or advertising, there is always someone in the wings with a precise and rational ambition. I have had clients that nearly fainted when they realized that my gear fits into two trunks, and that no grip trucks or field kitchens are on their way."
Always avoiding the obvious and predictable, Morten has maintained advertising photography for clients like Bang & Olufsen, BMW and Mercedes-Benz, Henri Lloyd, etc.
"More often than not, I find myself making portraits, even if I am shooting fashion. Luckily, most clients accept that the closer you get, the more you will see."
His photos are invitations to step inside, take part or loose oneself. There are no empty postulates, and in a world of purchased and paid for, it makes all the difference.
"I always try to keep the light as it is. If I must use artificial light, I will make it look as if it fell through a door or a window. It is an old and journalistic habit of a kind, to add nothing and make a loyal account. Let you motif breathe and give reality a chance to shine through."
Bjarnhof was born in 1951 north of Copenhagen into a family of Danish and Norwegian writers, painters and sculptors. Early in his career, he became an established name in editorial and commercial fashion photography, which has led to a succession of jobs for brands such ad Diesel, Ecco, Gant and H&M.
"You should never forget that your picture has a job to do. Fashion or advertising, there is always someone in the wings with a precise and rational ambition. I have had clients that nearly fainted when they realized that my gear fits into two trunks, and that no grip trucks or field kitchens are on their way."
Always avoiding the obvious and predictable, Morten has maintained advertising photography for clients like Bang & Olufsen, BMW and Mercedes-Benz, Henri Lloyd, etc.
"More often than not, I find myself making portraits, even if I am shooting fashion. Luckily, most clients accept that the closer you get, the more you will see."
